Living Soils Forum at Vinexpo Paris

For three days on February 10-12, Moët Hennessy, which owns maisons such as Moët & Chandon, Dom Perignon, Veuve Clicquot, Krug, Ruinart, Hennessy, Glenmorangie, Ardbeg etc. sold by MHD Moët Hennessy Diageo K.K. , set up a booth focused on the environment and sustainable development and held conferences on "Living Soils" at Vinexpo Paris, the international event of the wine and spirits industry.

The forum organized by Moët Hennessy out of its eco-designed agora using recycle corks and barrels will be part of LVMH’s decades-long commitment to responsible luxury. This forum is placed under the unifying banner of the Moët Hennessy’s commitment to Living Soils. This initiative that articulates the Wines & Spirits Division of the Group’s desire to "share all solutions that can help viticulture advance as a whole because the ecological challenges facing wine and spirits are intimately linked to our soils, according to Philippe Shaus," CEO of Moët Hennessy.

On this occasion, Moët Hennessy made three announcements:

・In 2020, all of MH vineyards in Champagne will be herbicide-free (ZERO in all Champagne region by 2025) and the Division will provide support to winegrower partners to help them become certified sustainable.

・Moët Hennessy will invest €20M in a research center in the Champagne Region devoted to scientific research around sustainable viticulture.

・A "University of Living Soils" will be created to encourage the sharing of knowledge and best practices. Its aim will be to enrich the debates on progress toward a more sustainable future for wine and spirits in an inclusive way.

Maisons’ presidents, directors of vineyards and sustainable development, Chef de Cave, university researchers, sommeliers, chefs, international organization representatives, NGOs, and startups specializing in sustainable development technologies participated 30 minutes panel discussion for three days. The themes covered living soils, climate change, biodiversity, water, environmental certification, sustainable agriculture, logistics, packaging materials, creativity, luxury business responsibilities, and wine and gastronomy in 2050 sponsored by Alain Ducasse.Moët Hennessy wishes to unify its communities around the world and lead the industry to sustainable development.

MHD Moët Hennessy Diageo K.K.

A Place to Express Your Authentic Self: MHD’s participation in Tokyo Pride 2025

MHD Moët Hennessy Diageo participated in Tokyo Pride 2025, one of the largest LGBTQ+ events in Asia, which celebrated its 14th edition this year. Held during pride month, June 7th and 8th, the Pride Festival welcomed approximately 273,000 attendees over two days, each coming together to celebrate and support the rights and diversity of the LGBTQ+ community. The event also saw companies, organizations, and individuals communicate their efforts toward diversity and inclusion from their respective standpoints.

This year marked a significant evolution for the event, with a name change from Tokyo Rainbow Pride to Tokyo Pride. The change reflects a broader scope, shifting the focus beyond LGBTQ+ rights to address various intersecting human rights issues, including gender, race, and disability. The central theme for the event, “Same Life, Same Rights”, delivers a strong message affirming that all lives deserve equal rights, free from discrimination and prejudice. Tokyo Pride 2025 will continue throughout pride month with a range of events, with the initiatives that aim to raise awareness of the complex challenges faces by the LGBTQ+ community and foster open dialogue around inclusion and equity.

As a platinum sponsor, the LVMH Moët Hennessy Louis Vuitton Japan proudly supported the event. On June 8th, around 250 employees from various maisons, including MHD, marched in the Pride Parade, which was filled with an atmosphere of warmth, solidarity, and celebration in the Shibuya and Harajuku areas. As part of MHD’s sustainability manifesto, "Living Soils, Living Together," our participation in Tokyo Pride represents one aspect of our ongoing commitment to “engaging with society”. This was also an opportunity to re-visualize DE&I (Diversity, Equity & Inclusion) initiatives both internally and externally, and to show a commitment to supporting and walking together with the community.

MHD, together with the LVMH Group, will continue to promote DE&I initiatives and strive to ensure that our corporate efforts spark new findings and learning opportunities for each and every employee.


 

MHD Moët Hennessy Diageo K.K.