MHD Moët Hennessy Diageo on August 5th (Sat) held a one-day activity for our employees and families to learn about the importance of soil regeneration. On the final day of a four-session program, employees from various departments experienced soil preparation, planting seeds, harvesting, and eating the harvested vegetables.

Under our global sustainability manifesto “Living Soils, Living Together”, MHD is committed to having a positive impact on our planet by regenerating our soils and mitigating our climate impacts.

【 Program Overview 】

The “ReDAICHI” program (“daichi” means “earth” in Japanese) is operated by Ishizaka Sangyo Co., Ltd, an industrial waste treatment company known for its progressive efforts in realizing a sustainable society. Participants had an opportunity to learn about soil regeneration through harvesting vegetables from an MHD-owned field in Ishizaka Sangyo’s organic farm.

The first session took place in November 2022 when experts at Ishizaka Sangyo taught us how insects and fungi played a vital role in generating healthy soil. We then harvested radishes on the same day. The second session in April 2023 was dedicated to cultivating and seeding the field with a variety of vegetables, including spinach and mizuna. In June 2023, participants of the third session harvested the vegetables seeded in April.

The “ReDAICHI” program culminated in August 2023 at the final session when we harvested vegetables such as eggplants, green peppers and okra, and grilled them on the barbecue just minutes after they were picked from soil. We learned the importance of rich soil for vegetables to grow and thanked mother nature for its harvest.