Celebrating diversity: Our proud participation in Tokyo Rainbow Pride 2024

We at MHD Moët Hennessy Diageo are thrilled to announce our participation in “Tokyo Rainbow Pride 2024”. Marking the 30th anniversary of the first pride event in Japan, this year's Tokyo Rainbow Pride was held in Yoyogi Park for two days from Saturday, April 20. A record number of approximately 270,000 people* celebrated gender diversity and equality. (*According to the organizer)

MHD participated in the event as a member of the LVMH Group. MHD employees marched in the parade held on Sunday, April 21, along with approximately 250 LVMH Moët Hennessy Louis Vuitton Japan and Group brand employees and their families.

As a member of the LVMH Group, we value diversity, equity, and inclusiveness (DE&I) and are proud to stand with the LGBTQ+ community in celebration of individuality and love.

This event represents more than just a parade; it is a powerful testament to the progress we have made towards acceptance and understanding. It also highlights the ongoing challenges we must still address. At MHD, we believe that our workforce should reflect the diverse tapestry of the communities we serve. We strive not only to create products and services that resonate with people from all walks of life but also to foster an environment where every employee feels seen, heard, and valued.

Our participation in Tokyo Rainbow Pride is just one aspect of our ongoing commitment to promoting DE&I both within our workplace and in society at large.

MHD Moët Hennessy Diageo K.K.

A Place to Express Your Authentic Self: MHD’s participation in Tokyo Pride 2025

MHD Moët Hennessy Diageo participated in Tokyo Pride 2025, one of the largest LGBTQ+ events in Asia, which celebrated its 14th edition this year. Held during pride month, June 7th and 8th, the Pride Festival welcomed approximately 273,000 attendees over two days, each coming together to celebrate and support the rights and diversity of the LGBTQ+ community. The event also saw companies, organizations, and individuals communicate their efforts toward diversity and inclusion from their respective standpoints.

This year marked a significant evolution for the event, with a name change from Tokyo Rainbow Pride to Tokyo Pride. The change reflects a broader scope, shifting the focus beyond LGBTQ+ rights to address various intersecting human rights issues, including gender, race, and disability. The central theme for the event, “Same Life, Same Rights”, delivers a strong message affirming that all lives deserve equal rights, free from discrimination and prejudice. Tokyo Pride 2025 will continue throughout pride month with a range of events, with the initiatives that aim to raise awareness of the complex challenges faces by the LGBTQ+ community and foster open dialogue around inclusion and equity.

As a platinum sponsor, the LVMH Moët Hennessy Louis Vuitton Japan proudly supported the event. On June 8th, around 250 employees from various maisons, including MHD, marched in the Pride Parade, which was filled with an atmosphere of warmth, solidarity, and celebration in the Shibuya and Harajuku areas. As part of MHD’s sustainability manifesto, "Living Soils, Living Together," our participation in Tokyo Pride represents one aspect of our ongoing commitment to “engaging with society”. This was also an opportunity to re-visualize DE&I (Diversity, Equity & Inclusion) initiatives both internally and externally, and to show a commitment to supporting and walking together with the community.

MHD, together with the LVMH Group, will continue to promote DE&I initiatives and strive to ensure that our corporate efforts spark new findings and learning opportunities for each and every employee.


 

MHD Moët Hennessy Diageo K.K.