- 2023-09-25
Learning the importance of soil regeneration at Ishizaka Sangyo
MHD Moët Hennessy Diageo on August 5th (Sat) held a one-day activity for our employees and families to learn about the importance of soil regeneration. On the final day of a four-session program, employees from various departments experienced soil preparation, planting seeds, harvesting, and eating the harvested vegetables.
Under our global sustainability manifesto “Living Soils, Living Together”, MHD is committed to having a positive impact on our planet by regenerating our soils and mitigating our climate impacts.
【 Program Overview 】
The “ReDAICHI” program (“daichi” means “earth” in Japanese) is operated by Ishizaka Sangyo Co., Ltd, an industrial waste treatment company known for its progressive efforts in realizing a sustainable society. Participants had an opportunity to learn about soil regeneration through harvesting vegetables from an MHD-owned field in Ishizaka Sangyo’s organic farm.
The first session took place in November 2022 when experts at Ishizaka Sangyo taught us how insects and fungi played a vital role in generating healthy soil. We then harvested radishes on the same day. The second session in April 2023 was dedicated to cultivating and seeding the field with a variety of vegetables, including spinach and mizuna. In June 2023, participants of the third session harvested the vegetables seeded in April.
The “ReDAICHI” program culminated in August 2023 at the final session when we harvested vegetables such as eggplants, green peppers and okra, and grilled them on the barbecue just minutes after they were picked from soil. We learned the importance of rich soil for vegetables to grow and thanked mother nature for its harvest.
■Comment from Dom Pérignon Cellar Master Vincent Chaperon.
“Dom Pérignon and refined gastronomy have a mutually inspiring and elevating relationship. I’ve had the pleasure of working with Chef Natsuko Shoji for the past two years, and I’ve been continually impressed by her deep love for Dom Pérignon, her unique personality, artistic sense, creativity, and above all, her humanity. She also demonstrates a thoughtful approach to passing on her legacy to the next generation through meaningful dialogue with others. I am truly looking forward to continuing our journey together. ”Dom Pérignon and refined gastronomy have a relationship of mutual inspiration and enhancement. I have been working with Chef Natsuko Shoji for two years now, and she has a love for Dom Pérignon, a unique personality, artistry, creativity, and yet is very human. I am also impressed by her thoughtfulness regarding inheritance to the next generation and her attitude of communicating with various people. I am very much looking forward to working with her in the future."
■ Comment from été Chef Natsuko Shoji.
“Dom Pérignon is a truly special champagne to me. As it is often called ‘the art of time,’ it is not swayed by fleeting trends, but is crafted with a long-term perspective, maintaining its singular taste to this day. Remarkably, about 1% of the grapes used still come from the vineyards cultivated by Dom Pierre Pérignon himself since 1668, preserving the origin at its core. I see it as a true piece of art that carries his DNA. It is an incredible honor to collaborate with Dom Pérignon.”