- 2021-03-02
Participated as a panelist on "The 5th SUSTAINABLE BRANDS 2021 YOKOHAMA"
At the 5th International Conference on Sustainable Brands 2021 Yokohama held at Pacifico Yokohama on February 24-25, Yoko Maki, Public Affairs & CSR Manager at MHD Moët Hennessy Diageo, participated in the panel discussion "Regenerations Starting from Soil" held on February 24. Her presentation focused on "Regenerating Our Soils", one of the four pillars of Moët Hennessy's sustainability manifesto, "Living Soils, Living Together”.
In addition, there are a variety of biodiversity initiatives, such as creating a nurturing environment for natural pollinators and predators in the vineyards, natural weeding without herbicides by grazing local farmers' sheep in the vineyards, cultivating plants in fallow areas of the vineyards, environmental certification of forest holdings, and cover cropping to conserve water and retain heat. In the beginning of the presentation, she reported on our water-related initiatives, such as the water quality enhancement project and drip irrigation, as well as our herbicide-free initiatives, which were achieved by 2020, ahead of the Champagne region's goal of zero herbicides by 2025. She also introduced that we are in the process of "regenerating" the soil in cooperation with the local grape farmers, including a new approach to the soil, and that we are working on environmental and social initiatives with a sense of urgency, while keeping in mind the supply of high quality products.
She concluded by saying that she would like to work openly, industry-wide, and with society as a whole, not only with one company, but also with competitors, listening to the knowledge of experts and researchers, and regularly sharing environmentally friendly techniques among the group's maisons, wineries, and distilleries.
MHD Moët Hennessy Diageo will continue to focus on sustainability, sustainable development, social and environmental activities related to "Living Soils, Living Together" with a sense of mission to pass on a better world to future generations.
■Comment from Dom Pérignon Cellar Master Vincent Chaperon.
“Dom Pérignon and refined gastronomy have a mutually inspiring and elevating relationship. I’ve had the pleasure of working with Chef Natsuko Shoji for the past two years, and I’ve been continually impressed by her deep love for Dom Pérignon, her unique personality, artistic sense, creativity, and above all, her humanity. She also demonstrates a thoughtful approach to passing on her legacy to the next generation through meaningful dialogue with others. I am truly looking forward to continuing our journey together. ”Dom Pérignon and refined gastronomy have a relationship of mutual inspiration and enhancement. I have been working with Chef Natsuko Shoji for two years now, and she has a love for Dom Pérignon, a unique personality, artistry, creativity, and yet is very human. I am also impressed by her thoughtfulness regarding inheritance to the next generation and her attitude of communicating with various people. I am very much looking forward to working with her in the future."
■ Comment from été Chef Natsuko Shoji.
“Dom Pérignon is a truly special champagne to me. As it is often called ‘the art of time,’ it is not swayed by fleeting trends, but is crafted with a long-term perspective, maintaining its singular taste to this day. Remarkably, about 1% of the grapes used still come from the vineyards cultivated by Dom Pierre Pérignon himself since 1668, preserving the origin at its core. I see it as a true piece of art that carries his DNA. It is an incredible honor to collaborate with Dom Pérignon.”