At the 5th International Conference on Sustainable Brands 2021 Yokohama held at Pacifico Yokohama on February 24-25, Yoko Maki, Public Affairs & CSR Manager at MHD Moët Hennessy Diageo, participated in the panel discussion "Regenerations Starting from Soil" held on February 24. Her presentation focused on "Regenerating Our Soils", one of the four pillars of Moët Hennessy's sustainability manifesto, "Living Soils, Living Together”.

In addition, there are a variety of biodiversity initiatives, such as creating a nurturing environment for natural pollinators and predators in the vineyards, natural weeding without herbicides by grazing local farmers' sheep in the vineyards, cultivating plants in fallow areas of the vineyards, environmental certification of forest holdings, and cover cropping to conserve water and retain heat. In the beginning of the presentation, she reported on our water-related initiatives, such as the water quality enhancement project and drip irrigation, as well as our herbicide-free initiatives, which were achieved by 2020, ahead of the Champagne region's goal of zero herbicides by 2025. She also introduced that we are in the process of "regenerating" the soil in cooperation with the local grape farmers, including a new approach to the soil, and that we are working on environmental and social initiatives with a sense of urgency, while keeping in mind the supply of high quality products.

She concluded by saying that she would like to work openly, industry-wide, and with society as a whole, not only with one company, but also with competitors, listening to the knowledge of experts and researchers, and regularly sharing environmentally friendly techniques among the group's maisons, wineries, and distilleries.

MHD Moët Hennessy Diageo will continue to focus on sustainability, sustainable development, social and environmental activities related to "Living Soils, Living Together" with a sense of mission to pass on a better world to future generations.