VeuveClicquot_YellowLabel00
2017-04-25
VEUVE CLICQUOT

Let's celebrate the 140th Anniversary of Veuve Clicquot Yellow Label!

See the evolution of the history of yellow label here!

This year, we celebrate the 140th anniversary of the registration of our trademark yellow label, a colour that has become emblematic of the house of Veuve Clicquot.

Madame Clicquot was in fact hesitant in putting labels on her bottles in the mid-19th century as she believed they distracted from the quality of the wine.

Eventually, she changed her mind, beginning with the minimalistic white label on the “doux” Veuve Clicquot: a sweet and soft champagne.

The yellow label was later created in February 1877 for the “sec” version of Veuve Clicquot champagne and it was the beginning of the contemporary Yellow Label tradition that still lives on today, 140 years later!

2025-06-08

A Place to Express Your Authentic Self: MHD’s participation in Tokyo Pride 2025

MHD Moët Hennessy Diageo participated in Tokyo Pride 2025, one of the largest LGBTQ+ events in Asia, which celebrated its 14th edition this year. Held during pride month, June 7th and 8th, the Pride Festival welcomed approximately 273,000 attendees over two days, each coming together to celebrate and support the rights and diversity of the LGBTQ+ community. The event also saw companies, organizations, and individuals communicate their efforts toward diversity and inclusion from their respective standpoints.

This year marked a significant evolution for the event, with a name change from Tokyo Rainbow Pride to Tokyo Pride. The change reflects a broader scope, shifting the focus beyond LGBTQ+ rights to address various intersecting human rights issues, including gender, race, and disability. The central theme for the event, “Same Life, Same Rights”, delivers a strong message affirming that all lives deserve equal rights, free from discrimination and prejudice. Tokyo Pride 2025 will continue throughout pride month with a range of events, with the initiatives that aim to raise awareness of the complex challenges faces by the LGBTQ+ community and foster open dialogue around inclusion and equity.

As a platinum sponsor, the LVMH Moët Hennessy Louis Vuitton Japan proudly supported the event. On June 8th, around 250 employees from various maisons, including MHD, marched in the Pride Parade, which was filled with an atmosphere of warmth, solidarity, and celebration in the Shibuya and Harajuku areas. As part of MHD’s sustainability manifesto, "Living Soils, Living Together," our participation in Tokyo Pride represents one aspect of our ongoing commitment to “engaging with society”. This was also an opportunity to re-visualize DE&I (Diversity, Equity & Inclusion) initiatives both internally and externally, and to show a commitment to supporting and walking together with the community.

MHD, together with the LVMH Group, will continue to promote DE&I initiatives and strive to ensure that our corporate efforts spark new findings and learning opportunities for each and every employee.


 

MHD Moët Hennessy Diageo K.K.