2018-12-07
OLD PARR

“Time for Highball, is the Time for Old Parr” - New TVCM is now on air!

Old Parr is now airing new TVCM “Time for Highball, is Time for Old Parr” on DTB TV and BSTV. The movie is also viewable in Old Parr official website.

http://oldparr.jp/movies/movie012.html

Old Parr is the Scotch whisky loved in Japan over 100 years since the time of Meiji Era. This precious Scotch Whisky is named after long aged British man “Thomas Parr” who is said to have lived long life of 152 years and 9 months. With the unique shaped bottle that can be tilted at the edge upward right is loved by Japanese people for carrying good luck and fortune.

“Old Parr’s premium liquid should be savored slowly, and quietly even in highball (whisky with soda) style. Featuring bottle shape and highball sizzle, Old Parr Highball premium image is brought even further. Now is the time people drink highball like norm, and that is why we wanted to emphasize that Old Parr has and will always lead the whisky trend even in Highball style in Japan. (comment from TVCM Producer)”

Appearing in this TVCM is Old Parr Silver that has smooth fruity flavor, and freshness will be emphasized by serving with soda. Please enjoy with “Whisky 1: Soda 3” balance.

Building an Inclusive Society Through Art: Our Partnership with Able Art Japan

 

MHD Moët Hennessy Diageo has been fostering a collaborative project with the nonprofit organization Able Art Japan since 2017, under the pillar "Engaging Our Society" of our sustainability manifesto, Living Soils, Living Together. 

As part of this initiative, we launched the “MHD Artist Scholarship Program” in 2020 to support artists with disabilities in expressing themselves through their art. Our goal is to broaden opportunities for creative expression and celebrate their talents as a society. 

From July 4 to 31, we held the “Office Museum” exhibition at our Jinbocho headquarters and regional offices across Japan, showcasing works by six scholarship artists. The vibrant artworks brought our office spaces to life, offering employees fresh perspectives and inspiring creativity.

On July 5, we hosted a “Family Day” event at the Jinbocho office, welcoming employees, their families, and the artists. The event featured a hands-on tufting workshop led by artist NPF_kazuko (Kazuko Shuto) from Minamisanriku. Participants collaboratively crafted a rug, enjoying the textures of materials and freely mixing colors, while sharing smiles and conversation in a warm, inviting atmosphere.

By bringing together artistic passion and our support, this initiative nurtures and lays the foundation for a society where differences are embraced, and everyone has the opportunity to shine. MHD remains committed to connecting people and society through art and promoting respect and opportunity for all. 

MHD Moët Hennessy Diageo K.K.

ASANO Haruka.jpg
KASUGA Kazushi.jpg
MORI Toyokazu.jpg
Wancha.jpg
Office Museum_Fuji.jpg
Office museum_South.jpg
Family day_Shuto.jpg
Family day_Tufting.jpg
Family day_Tour.jpg
Family day_All.jpg