is the Time for Old Parr_00a
2018-12-07
OLD PARR

“Time for Highball, is the Time for Old Parr” - New TVCM is now on air!

Old Parr is now airing new TVCM “Time for Highball, is Time for Old Parr” on DTB TV and BSTV. The movie is also viewable in Old Parr official website.

http://oldparr.jp/movies/movie012.html

Old Parr is the Scotch whisky loved in Japan over 100 years since the time of Meiji Era. This precious Scotch Whisky is named after long aged British man “Thomas Parr” who is said to have lived long life of 152 years and 9 months. With the unique shaped bottle that can be tilted at the edge upward right is loved by Japanese people for carrying good luck and fortune.

“Old Parr’s premium liquid should be savored slowly, and quietly even in highball (whisky with soda) style. Featuring bottle shape and highball sizzle, Old Parr Highball premium image is brought even further. Now is the time people drink highball like norm, and that is why we wanted to emphasize that Old Parr has and will always lead the whisky trend even in Highball style in Japan. (comment from TVCM Producer)”

Appearing in this TVCM is Old Parr Silver that has smooth fruity flavor, and freshness will be emphasized by serving with soda. Please enjoy with “Whisky 1: Soda 3” balance.

2025-06-08

A Place to Express Your Authentic Self: MHD’s participation in Tokyo Pride 2025

MHD Moët Hennessy Diageo participated in Tokyo Pride 2025, one of the largest LGBTQ+ events in Asia, which celebrated its 14th edition this year. Held during pride month, June 7th and 8th, the Pride Festival welcomed approximately 273,000 attendees over two days, each coming together to celebrate and support the rights and diversity of the LGBTQ+ community. The event also saw companies, organizations, and individuals communicate their efforts toward diversity and inclusion from their respective standpoints.

This year marked a significant evolution for the event, with a name change from Tokyo Rainbow Pride to Tokyo Pride. The change reflects a broader scope, shifting the focus beyond LGBTQ+ rights to address various intersecting human rights issues, including gender, race, and disability. The central theme for the event, “Same Life, Same Rights”, delivers a strong message affirming that all lives deserve equal rights, free from discrimination and prejudice. Tokyo Pride 2025 will continue throughout pride month with a range of events, with the initiatives that aim to raise awareness of the complex challenges faces by the LGBTQ+ community and foster open dialogue around inclusion and equity.

As a platinum sponsor, the LVMH Moët Hennessy Louis Vuitton Japan proudly supported the event. On June 8th, around 250 employees from various maisons, including MHD, marched in the Pride Parade, which was filled with an atmosphere of warmth, solidarity, and celebration in the Shibuya and Harajuku areas. As part of MHD’s sustainability manifesto, "Living Soils, Living Together," our participation in Tokyo Pride represents one aspect of our ongoing commitment to “engaging with society”. This was also an opportunity to re-visualize DE&I (Diversity, Equity & Inclusion) initiatives both internally and externally, and to show a commitment to supporting and walking together with the community.

MHD, together with the LVMH Group, will continue to promote DE&I initiatives and strive to ensure that our corporate efforts spark new findings and learning opportunities for each and every employee.


 

MHD Moët Hennessy Diageo K.K.