
- 2021-04-07
- DOM PÉRIGNON
Dom Pérignon x Lady Gaga Global Artistic Collaboration
Today, more than ever, the world needs the power of creative freedom. A force to open up new horizons, to move us forward. A force that brings Lady Gaga and Dom Pérignon together for a collaboration.
Starting April 7th (JST), in the shape of an artistic project comprising an advertising campaign by Nick Knight, limited edition bottles and a sculpture designed by Lady Gaga... Emerges an invitation to enter the shared universe of two iconic creators.
The theme of the artistic campaign is ‘The Queendom’ an artistic universe where absolute creative freedom reigns. In this universe, Lady Gaga reigns as a spectacularly radiant queen with Dom Pérignon by her side, a symbol of shared inspiration.
A constellation of creative personalities- such as visionary photographer and director, Nick Knight and creative consultant of Haus of Gaga, Nicola Formichetti- have come together to push the boundaries of what collaboration means.
Because Dom Pérignon wholeheartedly embraces the causes of the artists it collaborates with, this alliance will empower meaningful support for Lady Gaga’s Born This Way Foundation.
Campaign Movie: https://www.youtube.com/watch?v=9PAzP8NEE3g
Official Website: https://www.domperignon.com
Facebook: facebook.com/domperignon
Instagram: Instagram.com/domperignonofficial
■Comment from Dom Pérignon Cellar Master Vincent Chaperon.
“Dom Pérignon and refined gastronomy have a mutually inspiring and elevating relationship. I’ve had the pleasure of working with Chef Natsuko Shoji for the past two years, and I’ve been continually impressed by her deep love for Dom Pérignon, her unique personality, artistic sense, creativity, and above all, her humanity. She also demonstrates a thoughtful approach to passing on her legacy to the next generation through meaningful dialogue with others. I am truly looking forward to continuing our journey together. ”Dom Pérignon and refined gastronomy have a relationship of mutual inspiration and enhancement. I have been working with Chef Natsuko Shoji for two years now, and she has a love for Dom Pérignon, a unique personality, artistry, creativity, and yet is very human. I am also impressed by her thoughtfulness regarding inheritance to the next generation and her attitude of communicating with various people. I am very much looking forward to working with her in the future."
■ Comment from été Chef Natsuko Shoji.
“Dom Pérignon is a truly special champagne to me. As it is often called ‘the art of time,’ it is not swayed by fleeting trends, but is crafted with a long-term perspective, maintaining its singular taste to this day. Remarkably, about 1% of the grapes used still come from the vineyards cultivated by Dom Pierre Pérignon himself since 1668, preserving the origin at its core. I see it as a true piece of art that carries his DNA. It is an incredible honor to collaborate with Dom Pérignon.”