TheQueendom_00a
2021-04-07
DOM PÉRIGNON

Dom Pérignon x Lady Gaga Global Artistic Collaboration

Today, more than ever, the world needs the power of creative freedom. A force to open up new horizons, to move us forward. A force that brings Lady Gaga and Dom Pérignon together for a collaboration.

Starting April 7th (JST), in the shape of an artistic project comprising an advertising campaign by Nick Knight, limited edition bottles and a sculpture designed by Lady Gaga... Emerges an invitation to enter the shared universe of two iconic creators.

The theme of the artistic campaign is ‘The Queendom’ an artistic universe where absolute creative freedom reigns. In this universe, Lady Gaga reigns as a spectacularly radiant queen with Dom Pérignon by her side, a symbol of shared inspiration.

A constellation of creative personalities- such as visionary photographer and director, Nick Knight and creative consultant of Haus of Gaga, Nicola Formichetti- have come together to push the boundaries of what collaboration means.

Because Dom Pérignon wholeheartedly embraces the causes of the artists it collaborates with, this alliance will empower meaningful support for Lady Gaga’s Born This Way Foundation.

Campaign Movie: https://www.youtube.com/watch?v=9PAzP8NEE3g

Official Website: https://www.domperignon.com

Facebook: facebook.com/domperignon

Instagram: Instagram.com/domperignonofficial

2025-06-08

A Place to Express Your Authentic Self: MHD’s participation in Tokyo Pride 2025

MHD Moët Hennessy Diageo participated in Tokyo Pride 2025, one of the largest LGBTQ+ events in Asia, which celebrated its 14th edition this year. Held during pride month, June 7th and 8th, the Pride Festival welcomed approximately 273,000 attendees over two days, each coming together to celebrate and support the rights and diversity of the LGBTQ+ community. The event also saw companies, organizations, and individuals communicate their efforts toward diversity and inclusion from their respective standpoints.

This year marked a significant evolution for the event, with a name change from Tokyo Rainbow Pride to Tokyo Pride. The change reflects a broader scope, shifting the focus beyond LGBTQ+ rights to address various intersecting human rights issues, including gender, race, and disability. The central theme for the event, “Same Life, Same Rights”, delivers a strong message affirming that all lives deserve equal rights, free from discrimination and prejudice. Tokyo Pride 2025 will continue throughout pride month with a range of events, with the initiatives that aim to raise awareness of the complex challenges faces by the LGBTQ+ community and foster open dialogue around inclusion and equity.

As a platinum sponsor, the LVMH Moët Hennessy Louis Vuitton Japan proudly supported the event. On June 8th, around 250 employees from various maisons, including MHD, marched in the Pride Parade, which was filled with an atmosphere of warmth, solidarity, and celebration in the Shibuya and Harajuku areas. As part of MHD’s sustainability manifesto, "Living Soils, Living Together," our participation in Tokyo Pride represents one aspect of our ongoing commitment to “engaging with society”. This was also an opportunity to re-visualize DE&I (Diversity, Equity & Inclusion) initiatives both internally and externally, and to show a commitment to supporting and walking together with the community.

MHD, together with the LVMH Group, will continue to promote DE&I initiatives and strive to ensure that our corporate efforts spark new findings and learning opportunities for each and every employee.


 

MHD Moët Hennessy Diageo K.K.