chandon_bottle00
2021-06-28
CHANDON

CHANDON HAS REDESIGHNED ITS PACKAGE TO BE MORE STYLISH

The new eye-catching bottle design incorporates the Chandon wordmark and brand code, which have also been redesigned, and the four symbols that represent the brand code visually express the concept behind the birth of Chandon.

Firstly, the stamp shows our founding year and pioneering spirit to explore the world of possibilities. Secondly, the star with seven points represents our French origin and six pioneering domaines established around the world with the best soils. Thirdly, the window demonstrates significance in making fine sparkling wine in different wineries around the world working with people from various backgrounds and perspectives. Lastly, the pattern embodies the most important vineyards with the tagline UN MONDE DE POSSIBILITÉS (A WORLD OF POSSIBILITIES).

The vertical look brand wordmark is to produce Chandon's personality, sophisticated modernity, and luxury.

For more information

https://www.mhdkk.com/brands/chandon/

2025-06-08

A Place to Express Your Authentic Self: MHD’s participation in Tokyo Pride 2025

MHD Moët Hennessy Diageo participated in Tokyo Pride 2025, one of the largest LGBTQ+ events in Asia, which celebrated its 14th edition this year. Held during pride month, June 7th and 8th, the Pride Festival welcomed approximately 273,000 attendees over two days, each coming together to celebrate and support the rights and diversity of the LGBTQ+ community. The event also saw companies, organizations, and individuals communicate their efforts toward diversity and inclusion from their respective standpoints.

This year marked a significant evolution for the event, with a name change from Tokyo Rainbow Pride to Tokyo Pride. The change reflects a broader scope, shifting the focus beyond LGBTQ+ rights to address various intersecting human rights issues, including gender, race, and disability. The central theme for the event, “Same Life, Same Rights”, delivers a strong message affirming that all lives deserve equal rights, free from discrimination and prejudice. Tokyo Pride 2025 will continue throughout pride month with a range of events, with the initiatives that aim to raise awareness of the complex challenges faces by the LGBTQ+ community and foster open dialogue around inclusion and equity.

As a platinum sponsor, the LVMH Moët Hennessy Louis Vuitton Japan proudly supported the event. On June 8th, around 250 employees from various maisons, including MHD, marched in the Pride Parade, which was filled with an atmosphere of warmth, solidarity, and celebration in the Shibuya and Harajuku areas. As part of MHD’s sustainability manifesto, "Living Soils, Living Together," our participation in Tokyo Pride represents one aspect of our ongoing commitment to “engaging with society”. This was also an opportunity to re-visualize DE&I (Diversity, Equity & Inclusion) initiatives both internally and externally, and to show a commitment to supporting and walking together with the community.

MHD, together with the LVMH Group, will continue to promote DE&I initiatives and strive to ensure that our corporate efforts spark new findings and learning opportunities for each and every employee.


 

MHD Moët Hennessy Diageo K.K.