“ARDBEG DAY 2019” was held on May 31st - June 1st gathering more than 1,000 ARDBEG fans!

2019-06-18

ARDBEG

We celebrated “Ardbeg day” with Ardbeggians and malt lovers who are big fans of Ardbeg.

“Ardbeg day” is the biggest Ardbeg festival during which the distillery throws open its doors to welcome fans from all over the world and to celebrate with them.

Ardbeg day 2019 was held at the MONSOON café Daikanyama on 31st May and 1st June.

The theme for Ardbeg Day 2019 was a good old rumbustious get together, with an Ardbeggian twist; Ardbeg Carnival. More than 1,000 people joined the event decorated with exotic fruits making it a colorful celebration inspired by this year’s limited edition “Drum”.

A famous band, “STARS ON PAN” played the steelpan drums with dancing, which made the guests feel like they were at a real Caribbean Carnival. There was a Flair Bartending show where they made the original Ardbeg cocktail the “Peaty colada”.

The biggest highlight was unveiling “Ardbeg Drum”, this year’s limited edition. Ardbeggians had a great time at the jamboree, and glasses were raised many times to cheers of, “Slàinte mhath”.

Entertainment:

Steelpan drum : Akira Iino & STARS ON PAN

Dancer : Soca in Japan (CHIAKI, ARISA, AYAKO)

Flair bartender : Keisuke Yamamoto, Yu Abiko, Jun Nakamura, Nobuyuki Uchida by Newjack Yokoyama

2025-06-08

A Place to Express Your Authentic Self: MHD’s participation in Tokyo Pride 2025

MHD Moët Hennessy Diageo participated in Tokyo Pride 2025, one of the largest LGBTQ+ events in Asia, which celebrated its 14th edition this year. Held during pride month, June 7th and 8th, the Pride Festival welcomed approximately 273,000 attendees over two days, each coming together to celebrate and support the rights and diversity of the LGBTQ+ community. The event also saw companies, organizations, and individuals communicate their efforts toward diversity and inclusion from their respective standpoints.

This year marked a significant evolution for the event, with a name change from Tokyo Rainbow Pride to Tokyo Pride. The change reflects a broader scope, shifting the focus beyond LGBTQ+ rights to address various intersecting human rights issues, including gender, race, and disability. The central theme for the event, “Same Life, Same Rights”, delivers a strong message affirming that all lives deserve equal rights, free from discrimination and prejudice. Tokyo Pride 2025 will continue throughout pride month with a range of events, with the initiatives that aim to raise awareness of the complex challenges faces by the LGBTQ+ community and foster open dialogue around inclusion and equity.

As a platinum sponsor, the LVMH Moët Hennessy Louis Vuitton Japan proudly supported the event. On June 8th, around 250 employees from various maisons, including MHD, marched in the Pride Parade, which was filled with an atmosphere of warmth, solidarity, and celebration in the Shibuya and Harajuku areas. As part of MHD’s sustainability manifesto, "Living Soils, Living Together," our participation in Tokyo Pride represents one aspect of our ongoing commitment to “engaging with society”. This was also an opportunity to re-visualize DE&I (Diversity, Equity & Inclusion) initiatives both internally and externally, and to show a commitment to supporting and walking together with the community.

MHD, together with the LVMH Group, will continue to promote DE&I initiatives and strive to ensure that our corporate efforts spark new findings and learning opportunities for each and every employee.

MHD Moët Hennessy Diageo K.K.