
- 2017-06-27
- DOM PÉRIGNON
Dom Pérignon P2 new Ad Campaign “PLENITUDE DEUXIEME P2 DEEPER AND BEYOND”
Dom Pérignon presents “P2 PLENITUDE DEUXIEME DEEPER AND BEYOND”, a campaign that invites you into the world of Dom Pérignon P2, and the intense, intimate sensations and emotions that define it.
The campaign is incarnated by the Academy Award-winning actor Christoph Waltz, and expresses the precise feeling of being “touched with plenitude” in the seconds that follow the first sip.
This campaign was created in collaboration with Billy Kidd, the photographer celebrated for his expressive portrait work. His treatment and vision on how to represent the moment made him a natural choice. Billy Kidd’s artistic touch adds a new dimension to the encounter with Dom Pérignon P2, and perfectly complements Mr. Waltz’s interpretation.
■Comment from Dom Pérignon Cellar Master Vincent Chaperon.
“Dom Pérignon and refined gastronomy have a mutually inspiring and elevating relationship. I’ve had the pleasure of working with Chef Natsuko Shoji for the past two years, and I’ve been continually impressed by her deep love for Dom Pérignon, her unique personality, artistic sense, creativity, and above all, her humanity. She also demonstrates a thoughtful approach to passing on her legacy to the next generation through meaningful dialogue with others. I am truly looking forward to continuing our journey together. ”Dom Pérignon and refined gastronomy have a relationship of mutual inspiration and enhancement. I have been working with Chef Natsuko Shoji for two years now, and she has a love for Dom Pérignon, a unique personality, artistry, creativity, and yet is very human. I am also impressed by her thoughtfulness regarding inheritance to the next generation and her attitude of communicating with various people. I am very much looking forward to working with her in the future."
■ Comment from été Chef Natsuko Shoji.
“Dom Pérignon is a truly special champagne to me. As it is often called ‘the art of time,’ it is not swayed by fleeting trends, but is crafted with a long-term perspective, maintaining its singular taste to this day. Remarkably, about 1% of the grapes used still come from the vineyards cultivated by Dom Pierre Pérignon himself since 1668, preserving the origin at its core. I see it as a true piece of art that carries his DNA. It is an incredible honor to collaborate with Dom Pérignon.”